We work hard to make our use of personal data transparent and to make your rights and choices easy to understand. We added more details on how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms. If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps.

Our mission is to bring everyone the inspiration to create a life they love. To do that, we show you personalized content and ads we think you’ll be interested in based on information we collect from you and other parties.

We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. Some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way.

This is Pinterest’s global Privacy Policy. We have highlighted below where a particular section applies to you based on where you live.

For the purposes of the General Data Protection Regulation (“GDPR”), if you are a resident in the EEA, Switzerland, and the UK, Pinterest Europe Ltd. and Pinterest, Inc. are joint data controllers of your personal data. Pinterest Europe Ltd. is an Irish company with its registered office at Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland. Pinterest, Inc. is a US company with its registered office at 651 Brannan St., San Francisco, CA 94107, USA. Pinterest Europe Ltd is the responsible controller for fulfilling key obligations under the GDPR. If you have any questions about our data processing activities, please contact our Data Protection Officer.